Showcase Student Voices
Showcase diverse student experiences through features and stories.
Highlight DSA programs that contribute to a holistic student journey.
Highlight professional development and leadership opportunities for students.
Keep Audience Informed
Regularly share information regarding initiatives, deadlines, opportunities and resources.
Spotlight partnerships and collaborations that enhance the student experience.
Share success stories and outcomes resulting from DSA initiatives.
Highlight Staff Contributions
Feature staff spotlights and achievements.
Illustrate the integral role of DSA staff in supporting students.
Engage with other SMU departments to showcase a unified university community.
Educate on Student Affairs' Importance
Create content that communicates how DSA contributes to SMU's educational mission.
Share content that emphasizes physical, mental, and emotional well-being.
Share data-driven insights on student success, engagement, and satisfaction.
Focus on Instagram and LinkedIn as primary channels.
Tailor content to resonate with current students and staff.
Evergreen Content and Storytelling
Develop evergreen content that highlights timeless aspects of the student experience.
Utilize stories and lives for content with a shorter shelf life.
Minimize Event Promotion
Direct students to SMU360, Handshake, and other platforms for event details.
Prioritize content that goes beyond event promotion to showcase the broader student experience.
Prioritize photos over graphics for an authentic and visually engaging experience.
Use visuals to tell compelling stories about the SMU community.
Share content from the student point of view, emphasizing personal stories.
Encourage user-generated content to foster a sense of community.
SMU Voice and Tone
Maintain a consistent SMU voice and tone that aligns with the University's brand.
Use a conversational and inclusive tone to engage the audience.
Download the full version of the DSA Social Media Strategy.
Review the SMU Social Media Playbook and Crisis Management guidelines on the SMU Brand Center.
Review university photography and video guidelines.